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What makes a great User Experience?



User experience is crucial in today’s market. Consumers pay not only for a product or service but the experience they have by using those products. A great user experience is imperative to the success of any product, both digital and physical. User experience is what people look up to when they decide to pay money or invest their time in something.

User experience is an essential element making a significant difference in today’s business. Therefore, it is vital for ecommerce, web, and mobile app development companies to avoid a “let-go” attitude with products they build and offer the best of their skills and experience. It’s essential to take an in-depth look at the market and ensure you offer the best product and excellent user experience in the market.

So, what makes a great user experience? Generally, four design and development areas should be taken care of while building a product or software to improve the user experience. Let’s take a look at them.

Usability of Features

If users are able to easily use the product without needing any help and guidance from outside sources, it generally means your product has good usability. It is one of the most important factors of user experience design.

Any user would want a product to operate flawlessly and that things proceed smoothly without facing obstructs and glitches their way. Users might get frustrated if they need to think twice or thrice to complete a process or task while using a digital product.

You can improve the usability of your design by improving navigation, categorization, discoverability, and other design essentials in a product. Another benefit of improved navigation is that it clearly depicts all the possible actions in an interface. The information architecture and navigation should be visible enough in an application that it makes sense to users.

When you design the best user interaction design, it is aesthetically enticing with perceived usability for users. In short, digital products with simple and cleaner designs perform better. Hence, one of the primary goals of a great user experience includes a top-notch UI design.

Consistency in Design

Consistency in design is like killing two birds with one stone. adds to the aesthetics of the design as well as improves the flow and usability. If you make your product a mix-plate of different fonts, colors, and styles, it not only will look awful but make it difficult for users to understand the product.

A consistent interface requires a designer to make and follow some rules. If a user comes to your website or app, they must be able to perform similar tasks in a similar pattern. If a product or application uses consistent UI elements, it becomes much more accessible and hassle-free for users to navigate and learn about specific tasks and actions. Both visual and functional elements need consistency.

Use Similar Design Elements

Furthermore, consistency also saves the time and effort of a designer. Since consistency requires adding similar functions and behaviors and using a similar style to achieve uniformity and link throughout  the product, it takes comparatively lesser time to design each page and interface.

Consistency in design primarily talks about reducing unnecessary elements and eliminating confusion. Therefore, make sure not to use different colors, layouts, and fonts from page to page as it could be confusing for your app users.

Workflow & Efficacy

A product must be quick to perform certain actions and tasks. From the business’s perspective, the faster and more efficient your product’s workflow, the higher are the chances of users completing an action on your online business platforms.

For instance, if an e-commerce website takes too much time or steps to take a user to the cart, they might get frustrated or change their mind during their buying journey. Alternatively, if you keep the process straightforward, the user quickly performs the desired action and proceeds to checkout.

For a consistent workflow, work on each design element, including interface, label, and product tag. Keeping a consistent design flow improves the experience, offers faster access, and keeps users motivated to visit more often.

Consistent Branding

User experience also caters to consistent branding throughout several business functions and platforms. A user perceives a brand from its quality, presentation, style, and expertise.  Branding is an essential part of a user experience design. Giving your products a modern and updated look help users validate a product’s quality and value. Businesses can acquire their customers’ trust by offering quality and excellent user experience.

Moreover, the design should be consistent in performance, features, and functionalities on several different online and physical platforms.


Websites, mobile apps, and other digital products must offer excellent functionality, usability, and interaction. You cannot achieve this without an appealing interface and excellent user experience. In fact, bad design and poor user experience can lead a product to failure.

As we know that the market is full of competition with lots of alternatives and options. Your target audience can easily neglect your product if it doesn’t offer value. However, if your product is one of its kind but with a poor design and unappealing user experience, it drives customers away and diminishes your business’s value. Therefore, web design agencies must ensure a great user experience in their products. Product design, usability, and UI/UX play a significant role in customer satisfaction and retention. Do not compromise on these crucial elements while creating a digital platform for business.   

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